Never Stop Marketing: Your 2021 Local Media Mix
Alex Porter, Location3 CEO, was featured in February’s edition of Franchising World. His “Guide for Creating Franchise Revenue Growth” provides a tactical breakdown of digital marketing strategy for franchise brands. Top priority? Maximizing revenue at the local level. Here’s a breakdown of his advice:
- Start with Paid Search (PPC). This provides the opportunity to target prospective customers that are actively searching for related products and services.
- Layer in Paid Social. Expand your target audience, leverage visual creative to capture attention.
- Buy National Media with a Local Activation Mindset.
- Keep Testing, Learning and Optimizing.
Learn more about the digital strategy needed to launch your brand forward in 2021.