All posts by Genevieve DePriest

Industry Roundup: November 2020

  Not too late to register! The Franchise Activation Conference is this week Achieve growth in 2021 with the help of the International Franchise Association, Google, and LOCALACT. The Franchise Activation Conference will feature two […]

Digital Recap: Better Understand Facebook’s CAPI

  Facebook’s Conversions API: Start Now!  With changes to consumer privacy law (and ergo web development), advertisers will need to use new tools in order to bring consumers the personalized ads that they prefer. Facebook’s Conversions API is the […]

Webinar: Build, Buy, or Partner? Franchise Marketing Tips

   

Facebook’s Conversions API: Get Started Now

  The digital consumer demands both privacy and personalization, and Facebook’s Conversions API (CAPI) is the new tool that seeks to help advertisers strike the balance.  With an end to browser cookies in sight, among other significant changes in advertising data-usage – from iOS […]

Digital Recap: Spruce-Up Your Digital Presence for the Holidays

  Connected TV (CTV) Advertising  Ross Benes, in his report for eMarketer on the topic, calls Connected TV “a surging channel in an uncertain year.” According to Benes’s report, ad spend on CTV in 2020 will total $8.11 billion and is set to […]

Digital Recap: California’s CPRA and More

  What Marketers Need to Know about California Prop 24  Prop 24, the Consumer Privacy Rights Act (CPRA), is a revision to the California Consumer Privacy Act (CCPA) that won voter approval in California on Tuesday with 56% of the vote. Ronan Shields covered […]