All posts by Genevieve DePriest

Industry Roundup: January 2022

  The Industry Roundup Our monthly Industry Roundup posts bring you a digest of the latest in digital marketing and franchising news. IFA 2022 Annual Convention  The International Franchise Association’s (IFA) annual convention is back! It’s franchising’s biggest event for […]

Industry Roundup: December 2021

  Whitespark Releases 2021 Local Search Ranking Factors Report  Whitespark recently released its annual Local Search Ranking Factors survey results. When it comes to Local SEO, these yearly results serve as a guidepost for understanding how best to optimize and impact local rankings on Google. Whitespark surveys the top experts in local […]

Industry Predictions 2022


Local Marketing Success | Ace Hardware


Industry Roundup: November 2021

  Happy Cyber Monday to You!  Here’s hoping Black Friday and Small Business Saturday turned out the predicted foot traffic! Will this year’s Cyber Monday sales top out last year’s record $10.8 billion? EMarketer is predicting a rise to $12.12 billion, […]

Google My Business is Now Google Business Profile

  Summary  Google My Business recently underwent a makeover and is now simply Google Business Profile. New profile management features are available in Google Search and Maps. In terms of profile management, the updates primarily apply to single location […]