All posts by Kody Pedersen

Digital Recap: Preparing Your Marketing Plan for Economic Downturn

  Is Your Marketing Plan Ready for the COVID-19 Economy? Few events in history have forced the digital marketing industry to pivot like the COVID-19 pandemic. While marketers are known for being on their toes, […]

Podcast: The Unique Challenges of Franchise Marketing

  When we think of a franchise business, we often think of fast-food giants like McDonald’s or Subway. But the franchising world expands far beyond these power players. On the most recent episode of the […]

Monthly Industry Roundup: February 2020

  Q&A With IFA Chief Catherine Monson The International Franchising Association Annual Convention is the biggest event in franchising, and IFA 2020 in Orlando was marked by the introduction of Catherine Monson as the new […]

Digital Recap: The Most Important Franchise Marketing Strategies in 2020

  Here are the latest digital marketing news and trends for the week of January 17, 2020. 2020’s Most Important Franchise Marketing Strategies The new year might be a couple of weeks old, but you […]

Monthly Industry Roundup: January 2020

  Franchise Marketing Initiatives for 2020 Marketing is complicated in the franchising world with franchisors and franchisees splitting duties between multiple initiatives. Where franchisors often focus their budgets on driving brand awareness, franchisees spend their […]

Digital Recap: What to Do Without Cookies

  Here are the latest digital marketing news and trends for the week of January 24, 2020. What Are We Going to Do Without Cookies? Google announced last week its intention of phasing out third-party […]