Local Marketing Success | Ace Hardware

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Ace Hardware Grows Omnichannel Revenues with Location3’s Paid Search Strategy

Like many small businesses, Ace Hardware’s independent retailers have differing marketing objectives and ROI targets. Ace Hardware worked with Location3 and Google to implement a successful marketing strategy, scaled to the local level, that continues to drive revenue growth and a strong ROI.

Approach – Google Local Inventory Ads

Local Inventory Ads (LIAs) allow advertisers to showcase products and store information to nearby shoppers searching with Google. By leveraging LIAs and the ‘Store Pickup’ strategy developed by Location3, Ace has seen an increase in store visits and Omnichannel ROAS across retail locations.

Ace Hardware Local Shopping Campaign Results

LIA Store Visits

+1,524%

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Store Visit Rate

+23%

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Omni-ROAS

+133%

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Jan-Dec YoY (2019-2020)

Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,400 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, IL, Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks.

Oak Brook, IL USA • acehardware.com