Attribution Modeling

Follow the Data, Find the Truth.

Attribution modeling allows marketers to answer the tough questions. By turning complex tracking data into visual paths to purchase our attribution experts can assign real value to each of your digital channels. Which means concrete answers for questions like which channel is driving the most conversions or how much lift display advertising is giving your overall campaign.

Next-Level Attribution Modeling

Location3’s attribution program goes well beyond standard practices by tracking the converting paths as well as the non-converting, using our own proprietary modeling tools. What does that mean for our clients? Huge decreases in cost per conversion as we uncover why certain paths dead end and adjust campaigns to smooth out the road. Talk to us today about how attribution can boost performance.

Other Services /
PERFORMANCE REPORTING & ANALYSIS
MEDIA MIX MODELING
CONVERSION TESTING & OPTIMIZATION
USER EXPERIENCE TESTING & OPTIMIZATION