Local SEO is an online marketing strategy that connects your business with potential customers in your local area.

This strategy is more important than ever as consumers increasingly turn to the internet to find products and services in their area. An effective Local SEO strategy helps your business’ website rank higher on the most widely used search engines, so that your business is the first choice and final destination for these potential customers.

This strategy is especially relevant for multi-location businesses that can improve user experience through customized location pages. These pages can bolster ranking in local search results through localized content and consumer engagement.

Local SEO services use a combination of online marketing strategies to increase visibility and drive sales for a variety of brands, including franchise systems and multi-location businesses. Learn more about Location3’s strategic approach to Local SEO below.

Technical Foundation

In order for your website to reach its full ranking potential, you must provide Google and other major search engines with the foundational elements of SEO. These include optimized title tags, URL structure, on-page keyword strategy, link-building and more. Once this technical foundation is established, your site is prepared to take the next step in performance.

Hyper Local Management and Optimization

Actively monitoring the SEO performance for hundreds or thousands of business locations is a tedious task. Understanding the specific needs for each of those locations is even more complex. But Location3’s combination of location-level optimizations and its pulls all of the proper levers — improving performance for your entire portfolio.


Managing the digital marketing portfolio of a franchise brand is complicated. LOCALACT is our proprietary software built to efficiently integrate your business data into a single, centralized platform. When combined with our in-house digital experts, the LOCALACT platform provides the clearest picture of your company’s local SEO performance.

Consumer Research

The most critical factor of our local SEO services is understanding consumer behavior. We take a look at what your potential customers are searching for online and how your brand’s digital properties are currently meeting their needs.

Local Search Roadmap

Our team of local search experts use consumer data and past performance to give you a strategic plan to increase your ROI. Equal parts art and science, the Local Search Roadmap is a detailed report that established an actionable path to local SEO success.

Location-Level Optimizations

We use location-level content, keyword strategies, and high-quality link- and citation building to boost the online profile and local relevance of all your business locations.

Monthly Reporting

Our interactive online reporting dashboard allows you to track local organic performance, including store visits, local listing rank, links built per location, as well as performance metrics from Google Analytics.

Local Business Listings

Extensive data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories.

Customized Location Pages

Improve user experience and rank more prominently in local search results with a customized location pages strategy. With the ability to customize location information, local content, local offers and more, each business location can provide an opportunity to engage with more local consumers and convert them into customers.


Google Ends Right-Side Ads: What About Organic?

By now you’ve probably heard the major change Google announced earlier this week. It eliminated ads on the right side of the search results, while for some queries, increased the number of ads at the […]

Digital Recap: New Data Limitations from Google Ads

Apple Delays Tracking Opt-Out  In June, Apple announced its iOS 14 update would include a privacy feature that would allow users to opt out of in-app ad tracking. They are now delaying the enforcement of […]

Improve Your Site’s Core Web Vitals Now: Page Experience Signals to Become Ranking Factors in May 2021

It was recently announced that page experience signals will roll out as ranking factors in Google’s algorithm in May 2021. Site performance will become a ranking factor in measurable and improvable ways. To find specific […]

Interested in learning more?
Get in touch today to speak
with someone on our team.