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Is Local Marketing Working? How To Measure Franchisee ROI Through Local Attribution

Local marketing attribution is increasingly accessible in franchising. It’s time to take advantage! Learn how to better leverage technology to understand how advertising is working for your franchisees through attribution.

Key Takeaways

Topics covered include:

The Case for Local Marketing Attribution in 2021

The power of localized digital marketing is in attribution. Local business owners can better understand their customers’ journeys and the impact of their advertising dollars.

How To Set Your Franchise Up for Local Marketing Attribution

The most important step is to clearly define the metrics and KPIs you intend to measure from the beginning. Learn more about our approach for creating a baseline model for your franchise’s local marketing attribution.

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