Paid Search, or PPC, is an online marketing strategy that allows businesses to buy valuable advertising space on major search engine results pages.
This strategy is an efficient tool for driving customers into your stores as consumers continue to use online devices to find products and services in their area. An effective Paid Search strategy balances national and local tactics, and delivers relevant messaging to potential customers in a highly targeted geographic area or region at the moment they are looking for a solution.
Paid Search allows brands and businesses compete directly for advertising space by bidding on keywords. If your bid wins, your business’ ad will show up on the top spot on the search engine result page. Your business must pay each time the ad is clicked, but through proper management, these costs can be minimized.
Our Paid Search management uses a combination of tactics accurately and efficiently target potential customers in a specific location or set of locations. Learn more about Location3’s strategic approach to Paid search below.
Strategic and Relevant Copy
Our team of Paid Search experts begins every engagement by establishing an expansive list of keywords most relevant to your brand and business locations. This list is continually refined and expanded to find the keywords that are most efficiently driving business to your site.
Ad Copy Creation
We then use that keyword research to write copy that is both strategic and relevant. Our team writes the highest-performing copy for your paid search ads through an in-depth understanding of your business locations and advertising services like Google AdWords.
Through geotargeting, the reach of your ads is narrowed in order to target customers who are within a specific radius of your business locations. This strategy allows you to reach your most relevant audience while ensuring your budget is spent efficiently.
Analyzing historic data and trends, our team creates segments based on varying performance of specific regions, allowing us to optimize bids, budget, and campaign settings.
Every Paid Search campaign requires a nuanced understanding of the major advertising channels, including Google AdWords and Bing Ads. Whether it’s discovering new keyword themes, optimizing bids, or testing ad copy, our dedicated team of PPC specialists is constantly fine-tuning your campaigns to get the most from your budget.
Our proprietary LOCALACT platform gives you access to a detailed reporting dashboard, where you can analyze performance for your brand & franchise locations, measure conversion goals, and record and monitor calls from potential customers on a location-by-location basis.