Posts
OpenAI Introduces Businesses in ChatGPT
OpenAI has announced Businesses in ChatGPT, a beta that lets companies claim and manage a…
Apple Maps Ads for Multi-Location Brands
Apple has officially rolled out ads in Apple Maps, bringing sponsored placements to Search Results…
The Shiny Object Problem in Media Buying: How We Decide Which Channels Are Worth Testing
At the end of August, OpenAI announced that ChatGPT Ads had crossed a $1 billion…
Google Announces End of Local Services Ads Dashboard
Google has officially announced that they are folding the popular Local Services Ads (LSA) product…
Google LSA Updates to Message Lead Callbacks
Google is changing how phone-based follow-up works for message leads in Local Services Ads (LSA)…
Google Announces Changes to tCPA and tROAS Bidding
Google Ads has always required a balance between automation and strategy. Smart Bidding keeps getting…