Resources

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Franchise marketing and technology are intertwined and rapidly changing. Our experts offer insights on ways to approach your business and how your franchisees need to approach theirs.

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From ideas to infographs, franchise marketing expertise ready to be shared.

White Paper

White Paper: Marketing Attribution: Models, Frameworks, and Methodology

Marketing Attribution: Models, Frameworks, and Methodology Marketing attribution is the process of assigning credit to…

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Blog

Our most recent blogs share ideas and insights from our marketing experts.

Part 1: The Role of AI-Powered Tools in Digital Advertising

With ChatGPT amassing in popularity over the last few months,…

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​​Top 8 Marketing Measurement Mistakes​

MEASURING MARKETING IS EASIER SAID THAN DONE  Measuring your marketing…

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Industry Roundup – February 2023

Here are the latest updates for the month of February:…

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Press

Making headlines for all the right reasons.

Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms,…

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IFA Toolkit: Enhanced Google Products for Franchises

The International Franchise Association’s 2022 Supplier Source Book Toolkit is the definitive guide to finding…

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Location3 & Wild Birds Unlimited Win Big at Franchise Innovation Awards

The annual Franchise Innovation Awards ceremony was held once again this week as part of…

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Video

The franchise marketing version of appointment TV.

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