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Franchise marketing and technology are intertwined and rapidly changing. Our experts offer insights on ways to approach your business and how your franchisees need to approach theirs.
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Marketing Attribution: Models, Frameworks, and Methodology Marketing attribution is the process of assigning credit to…
Our most recent blogs share ideas and insights from our marketing experts.
Top 8 Marketing Measurement Mistakes
MEASURING MARKETING IS EASIER SAID THAN DONE Measuring your marketing…
Industry Roundup – February 2023
Here are the latest updates for the month of February:…
Making headlines for all the right reasons.
Franchise Marketing Economics: How to Maximize Ad Spend in 2023
When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms,…
IFA Toolkit: Enhanced Google Products for Franchises
The International Franchise Association’s 2022 Supplier Source Book Toolkit is the definitive guide to finding…
Location3 & Wild Birds Unlimited Win Big at Franchise Innovation Awards
The annual Franchise Innovation Awards ceremony was held once again this week as part of…
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Our deep dive into all things franchise marketing.
Google Ads featured Location3 in a…
DIGITAL MARKETING WHITE PAPER LOCALACT Annual…