Restaurant Case Study: HoneyBaked Ham
The consumer demand for HoneyBaked Ham’s products is highly seasonal with ~60% of expected annual revenue being generated during Thanksgiving, Christmas, and Easter. This makes it crucial to create brand awareness and location awareness during these high-impact seasonal periods in order to drive and convert more consumers as they plan for the holidays.
Given that HoneyBaked Ham is a franchise system, national and local efforts require a balancing act that ensures marketing dollars are properly allocated in order to effectively promote brand and e-commerce awareness, while simultaneously supporting hyper-localized campaigns that drive customers to local HoneyBaked Ham stores across the United States. Location3 developed an integrated digital strategy for the Thanksgiving holiday season that included a mix of national paid media, hyper-local paid search, and holiday content on local business listings to drive increases in awareness, customer acquisition, and total revenue
Leveraging a combination of national and hyper-local strategic account management across paid search, and paid media, Location3 brought in over 15k transactions, over 2k display conversions, and an astounding 447% increase in ROI.
Hear From Our Partners
“I appreciate the LOCALACT Advisor team as they are readily available, have taken time to review metrics with me, provided suggestions, and have been flexible in testing digital online concepts that yielded positive results for my business.”
The Honey Baked Ham Company