Education Case Study: Mathnasium
Covid created a shift in parents’ roles and responsibilities toward their children’s education and in doing so, created ripple effects in early childhood education and tutoring that will likely be felt for years. Lead volume and program enrollments were declining. The goal was to generate high-quality leads across several tutoring categories – with the goal to increase program enrollment across their 200+ locations.
Location3 and LOCALACT developed a strategic media mix focused on bottom-funnel tactics proven to drive more cost-effective lead volume. A mix of paid search, paid social, and retargeting was used to target high-income households with children within a certain distance of a physical location. Caregivers (could be a parent, grandparent, foster parent, etc) would complete an online assessment on the location landing page or call the center to get more information.
Leveraging a combination of machine learning and strategic account management across paid search, paid social, and retargeting tactics, Location3 increased total lead volume 16% year-over-year with only a 2% increase in budget! Our comprehensive approach reduced cost per lead 12% year-over-year and improved the conversion rate more than 20%.
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