Local Listings Management
Local Listings Management is a Local Search Engine Optimization (SEO) marketing tactic that ensures all your system’s business locations or service areas are accurately listed on business directories like Google Business Profile, Facebook Places, Bing Places, Apple Maps, and more.
Local Listings Management is a Local Search Engine Optimization (SEO) marketing tactic that ensures all your system’s business locations or service areas are accurately listed on business directories like Google Business Profile, Facebook Places, Bing Places, Apple Maps, and more. For local businesses, visibility is essential. Properly managing your brand’s business listings system-wide, across platforms, maps, and directories is the best way to increase your business’s visibility on the local and national scale. Our goal is yours: to lead prospective customers to further engagement with your brand by attracting them at every point in the consumer journey.
Location3’s Local Listings Management offering puts your brand on the map. With a specialty for multi-location and franchise businesses, we owe our decades of success to a value-driven approach to every client.
Full-Service Listings Management
As a Listings Management agency, Location3 can take a wide selection of actions to boost your visibility and your relationship with local customers. From your Google Business Profile to reviews management, we can identify opportunities to enhance your brand awareness and build a local audience for your business. And we do it at scale, managing listings data for systems with thousands of locations.
There are three primary ways that your local customers will find a business when they're ready to shop: Google, Apple, and Facebook. We curate your presence on each of these essential platforms to make sure your business is on every important digital map.
Accurate location data is essential for local listings management. Not only do you want people to become aware of your business, you also want them to be able to find you. We will make sure every local listing has your entire set of location data, optimize your data for accuracy and performance, and manage that data to ensure every platform is updated and accurate.
With over 3000 business categories to choose from for your Google Business Profile, category selection can be challenging when you are unversed with the possibilities. Specificity matters! Category development allows us to hone our marketing efforts based on the behaviors of your growing audience and the offerings at your individual businesses, to choose the best categories for your locations. This helps your business locations be more competitive in rankings.
Local listings management involves a wide selection of platforms and listings, and all must be kept up-to-date and accurate. We handle the data updates and distribution any time your listings, promotions, or details need to change – even by individual location.
If you have several business locations, we can handle bulk profile accounts when working with your Google Business Profile. This will ensure your brand remains consistent in your listings from one location to the next.
On Facebook, establishing a connection between your brand’s local business profiles and the brand’s corporate profile is an important step to managing location listings on the platform. We help your business properly configure Facebook profiles, to guarantee brand consistency and for more efficient profile management.
With the LOCALACT marketing platform, your local business owners gain access to transparent reporting on Listings performance. In the platform, we collect real-time data and deliver reporting on the listings views and the actions taken by customers when they encounter the brand, including phone calls, clicks for directions, website visits, and more. LOCALACT has built-in tools that monitor and score your data accuracy. Our Account Managers closely monitor this and ensure that there are no discrepancies from third party sourcing or user edits.
Plus, local owners can read and respond to Google Business Profile and Facebook reviews, and answer Google Business Profile Q&A - all within the platform. LOCALACT also offers corporate-level accounts, allowing your brand marketing team to see performance system-wide.
Local Listings Management for Franchises
Location3 is at the forefront of scalable marketing technologies for franchises; our Listings Management team utilizes in-house technology to guarantee data accuracy and update profiles at the macro- and location-level.
We are also proud of our other hallmark business networks relationships and resources that allow us to be the premier Local Listings Management provider for franchise networks.
- Member of the International Franchise Association Supplier Forum
- Inclusion in the Institute of Certified Franchise Executives