Paid Search (SEM)
High‑intent demand capture, powered by automation, data & human strategy
Paid Search (SEM) remains one of the most powerful levers for capturing in‑market demand but winning today requires more than keywords and bids. Location3’s Paid Search programs combine advanced automation, first‑party data, and platform‑native AI with expert strategy and hands‑on management to drive measurable growth across Google and Microsoft Advertising. We design paid search programs that reflect how search behavior, platforms, and algorithms have evolved. Our approach balances automation with control and leverages machine learning where it performs best, while applying strategic oversight where it matters most.
Full‑Funnel Search Activation
- Core Search and Shopping campaigns
- AI Max, Performance Max and Demand Gen
- Branded, non‑branded, local, and conquesting strategies
- Microsoft Advertising to extend reach and efficiency beyond Google
Data‑Driven Campaign Architecture
- Conversion‑based and value‑based bidding strategies
- Offline conversion and CRM data integration
- First‑party audience signals and customer lists
- Feed‑driven optimizations for Shopping and Performance Max
Automation, With Accountability
- Smart bidding and budget allocation
- Search term insights and query quality
- Creative and asset performance across formats
- Incrementality, efficiency, and true business impact
Advanced Measurement & Optimization
- Durable conversion frameworks that reduce signal loss
- Cross‑channel performance alignment
- Revenue, lead quality, and downstream outcomes (not just clicks)
