Paid Search advertising, also known as Pay-Per-Click (PPC), is all about advertising your brand on Search Engine Results Pages (SERPs), to capture in-market audiences that are actively searching for your product or service.
Paid Search advertising, also known as Pay-Per-Click (PPC), is all about advertising your brand on Search Engine Results Pages (SERPs), to capture in-market audiences that are actively searching for your product or service. These ads are a foundational, cost-effective means to market at the bottom of the sales funnel, to those most likely to convert. Effective Paid Search management uses a combination of tools and tactics to efficiently target potential customers in a specific location.
Our goal is yours: to lead prospective customers to further engagement with your brand by attracting them at every point in the consumer journey.
Paid Search Advertising (Search Engine Marketing)
Location3’s Paid Search strategy balances corporate and local tactics and delivers relevant messaging to potential customers in a highly targeted geographic area or region, at the moment they are looking for a solution. With a specialty for multi-location and franchise businesses, we owe our decades of success to a value-driven approach to every client.
Full-Service Paid Search Capabilities
By advertising with the biggest names in Paid Search marketing, your ads reach more internet users.
We do the research to determine the keywords, ad copy, landing pages, campaign bids, ad group structure, and segmentation that is best for your brand.
After campaigns are up and running, ongoing optimizations across keywords, bids, ad copy, and landing pages help deliver better performance at better prices system-wide.
Auction insights analysis helps our team to adapt to competitive pressures and make budget recommendations to improve efficiency and decrease Lost Impression Share.
Our keyword research and development work to lower the cost of advertising by striking a balance between brand and non-brand to more efficiently target the most meaningful queries related to your business.
We identify and analyze your target audiences, to better understand search habits, reveal new audiences, and market accordingly.
We craft ad copy that resonates with your audience and is tailored to the location where the ad will serve. We implement a consistent ad structure to allow for optimizing ad copy by location.
We conduct multivariate analyses on ad copy that not only identifies which ads perform best but also provides insights into which components of individual ads perform best, as a means for creating new ads.
Paid Search Marketing for Franchises
Location3 has developed advertising partnerships with the biggest names in Search: Google and Microsoft. With access to their elite marketing resources, our Paid Search strategy and execution utilize only the most up-to-date methods, including machine learning and AI, to deliver cost-effective results to our clientele.
We are also proud of our other hallmark business networks relationships, and resources that allow us to be the premier Paid Search advertising provider for franchise networks.
- Member of the International Franchise Association Supplier Forum
- Inclusion in the Institute of Certified Franchise Executives
Regardless of the structure of your brand’s marketing and advertising budget, we can plan and execute cohesive Paid Search campaigns for your brand and locations or service providers. Our LOCALACT marketing platform allows your franchisees to invest their local marketing funds and delivers transparent reporting at both the corporate and local levels. LOCALACT thereby enables your brand marketing team to monitor local investment in digital campaigns.