All posts by Tom Lynch

Why It’s Worthwhile to Properly Manage Apple Maps Listings


What It Means to Be An IFA Member
With work environments rapidly changing and traditional ways of doing business evolving like never before, it’s natural to put every expense and endeavor under the microscope. As a 20-year old agency, we're always looking for [...]
Location3 VP of Growth Tom Lynch Becomes Certified Franchise Executive

  Last week I had the honor of participating in the Certified Franchise Executive graduation ceremony at the IFA Convention in Orlando. Becoming a CFE was a rigorous process that gave me a deeper understanding […]

How to Thwart Competition in Google’s New Ad Format

  The ability to populate ads on your competitor’s business profiles has been a longtime ad campaign option for Yelp campaigns. An example: Yelp user searches for tax services near them. They click on the […]

LOCALOGY: Aligning Expectations Key to Client-Agency Success

  The Local Search Association recently hosted a bootcamp event, bringing together marketing voices from local businesses with those from the marketing agencies and platforms who serve them. As partners of the LSA, we had […]

Is Your Marketing Partner Being Transparent?

  Marketing has a well-documented issue with a lack of transparency. The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the […]