Automotive Case Study: Powering Local Advertising
Breaking through the noise of the competitive market and reaching customers in local areas to drive impactful actions such as online purchases, phone calls and store visits was a major challenge. In addition, measuring the true results being driven by digital media in each market had become elusive due to tracking complexities and the need for a more localized program structure.
Introduce an integrated, full-funnel program across both paid and organic digital presence. Location3 and LOCALACT developed a locally structured digital program across Paid Search and Paid Social for the retail line of business allowing franchise owners to contribute incremental budgets. We also launched upper funnel activations on Display and YouTube to round out the full-funnel strategy on both retail and commercial lines of business. Supporting paid efforts with owned media, we took over the management of local business listings and optimized them for higher SERP visibility to drive store visits.
Over 6 months, the volume of store visits almost doubled and the Cost Per Result was reduced by 29%. With enhanced reporting, we were able to show the positive impact that the incremental media spend of individual franchise owners was having on performance and create incentive for more local investments.
Hear From Our Partners
Hear from Chuck Kaylor, Head of Marketing for Interstate All Battery Center, on why he trusts Location3 as his partner and the powerful LOCALACT marketing platform to support his franchise owners.