Why Connected TV Can No Longer Be Ignored It's becoming increasingly clear that the recent spike in video streaming across Connected TV (CTV) and other Over The Top (OTT) devices is one of the emerging [...]
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1851 Magazine: Franchise Marketing Webinar feat. Location3
Location3's Senior Director of Marketing, Josh Allen, had the chance to sit down with a few other franchise marketing experts recently, and discuss how the economic impact of COVID-19 is shaping the way franchises do [...]
Podcast: The Unique Challenges of Franchise Marketing
When we think of a franchise business, we often think of fast-food giants like McDonald’s or Subway. But the franchising world expands far beyond these power players. On the most recent episode of the Marketing […]
Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
Advertising Success During COVID-19
Advertising Success During COVID-19 Lockdowns and stay-at-home orders across the globe required advertisers to quickly adjust their marketing strategies. Rather than tweaking copy and messaging to include “COVID-19,” many companies have taken the time to […]
Digital Recap: Google Shopping Goes Organic & More
Google Shopping’s Free & Paid Product Listings Explained Google made major changes to its Shopping search in April by including both organic and paid listings in its results. In her article for Search Engine Land, […]
SEO During and After COVID-19
Any business strategy in the coming months and years requires a strong focus on search engine optimization in order to keep the best information in front of your consumers. COVID-19 has made the need for […]
Digital Recap: Advertising News to Help You Move Forward
Don’t Dismiss the Potential of Connected TV Increased video streaming across Connected TV (CTV) and other Over The Top (OTT) devices is a trend that brands can’t afford to miss. CTV offers expanded reach, sophisticated […]
Connected TV Can No Longer Be Ignored
The coronavirus pandemic has shifted consumers’ media consumption in drastic ways since March 2020 due to stay-at-home orders, rising unemployment, and social distancing measures. Increased video streaming across Connected TV (CTV) and other Over The [...]
