In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded paid […]
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Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
Location3 Officially Announced as Yelp Advertising Partner
We're pleased to announce today that Location3 has officially been announced as a Yelp Advertising Partner! This new strategic partnership with Yelp will further enhance our ability to reach and engage key target audiences online, [...]
2019 Franchise Growth Summit – Event Recap
Earlier this October, we had the honor once again of co-hosting the annual Franchise & Multi-Location Growth Summit with our partners at Google at their Customer Experience Center in Redwood City, CA. Bringing together a [...]
Monthly Industry Roundup: January 2020
Franchise Marketing Initiatives for 2020 Marketing is complicated in the franchising world with franchisors and franchisees splitting duties between multiple initiatives. Where franchisors often focus their budgets on driving brand awareness, franchisees spend their budgets […]
3 Digital Marketing Mistakes Franchise CMOs Continue to Make
Franchise brands are continuing to make more sophisticated and substantial marketing investments than ever before, and the competition for their select partnerships has become increasingly intense. As a CMO operating in this high-stakes environment, it […]
Digital Recap: What to Do Without Cookies
Here are the latest digital marketing news and trends for the week of January 24, 2020. What Are We Going to Do Without Cookies? Google announced last week its intention of phasing out third-party cookies […]
Digital Recap: The Most Important Franchise Marketing Strategies in 2020
Here are the latest digital marketing news and trends for the week of January 17, 2020. 2020’s Most Important Franchise Marketing Strategies The new year might be a couple of weeks old, but you still […]
Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
