Last week I had the honor of participating in the Certified Franchise Executive graduation ceremony at the IFA Convention in Orlando. Becoming a CFE was a rigorous process that gave me a deeper understanding of […]
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Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
Location3 Officially Announced as Yelp Advertising Partner
We're pleased to announce today that Location3 has officially been announced as a Yelp Advertising Partner! This new strategic partnership with Yelp will further enhance our ability to reach and engage key target audiences online, [...]
2019 Franchise Growth Summit – Event Recap
Earlier this October, we had the honor once again of co-hosting the annual Franchise & Multi-Location Growth Summit with our partners at Google at their Customer Experience Center in Redwood City, CA. Bringing together a [...]
2020 Franchise and Digital Marketing Events
The digital marketing world is constantly evolving, pushing marketers to explore and execute the most innovative and effective tactics and practices. In order to keep up, many marketers seek out digital marketing conferences, where they […]
How to Dominate Branded Search Strategy in 2020
In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded paid […]
Monthly Industry Roundup: January 2020
Franchise Marketing Initiatives for 2020 Marketing is complicated in the franchising world with franchisors and franchisees splitting duties between multiple initiatives. Where franchisors often focus their budgets on driving brand awareness, franchisees spend their budgets […]
3 Digital Marketing Mistakes Franchise CMOs Continue to Make
Franchise brands are continuing to make more sophisticated and substantial marketing investments than ever before, and the competition for their select partnerships has become increasingly intense. As a CMO operating in this high-stakes environment, it […]
Digital Recap: What to Do Without Cookies
Here are the latest digital marketing news and trends for the week of January 24, 2020. What Are We Going to Do Without Cookies? Google announced last week its intention of phasing out third-party cookies […]
