Google Shopping’s Free & Paid Product Listings Explained Google made major changes to its Shopping search in April by including both organic and paid listings in its results. In her article for Search Engine Land, […]
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LOCATION3 PRESS
1851 Magazine: Franchise Marketing Webinar feat. Location3
Location3's Senior Director of Marketing, Josh Allen, had the chance to sit down with a few other franchise marketing experts recently, and discuss how the economic impact of COVID-19 is shaping the way franchises do [...]
Podcast: The Unique Challenges of Franchise Marketing
When we think of a franchise business, we often think of fast-food giants like McDonald’s or Subway. But the franchising world expands far beyond these power players. On the most recent episode of the Marketing […]
Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
SEO During and After COVID-19
Any business strategy in the coming months and years requires a strong focus on search engine optimization in order to keep the best information in front of your consumers. COVID-19 has made the need for […]
Digital Recap: Advertising News to Help You Move Forward
Don’t Dismiss the Potential of Connected TV Increased video streaming across Connected TV (CTV) and other Over The Top (OTT) devices is a trend that brands can’t afford to miss. CTV offers expanded reach, sophisticated […]
Connected TV Can No Longer Be Ignored
The coronavirus pandemic has shifted consumers’ media consumption in drastic ways since March 2020 due to stay-at-home orders, rising unemployment, and social distancing measures. Increased video streaming across Connected TV (CTV) and other Over The [...]
Digital Recap: Google’s Core Update, Yelp Upgrades and More
Consumer Behavior Changes in the COVID-19 Landscape Let’s start with a no-brainer: COVID-19 is changing consumer behavior. Work lives and personal lives are evolving in light of the pandemic, and so are purchasing priorities. According to an […]
The Case for Connected TV – Infographic
During the first quarter of 2019, Nielsen released data that showed Adults 18-49 were spending more than 1 hour per day consuming content on Connected TV devices. Additional data indicates that approximately 25% of all [...]
