Google CEO Sundar Pichai made headlines earlier today with his announcement that Google is pledging more than $800 million to help support small- and medium-sized businesses, health organizations and governments, and health workers currently combatting [...]
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Podcast: The Unique Challenges of Franchise Marketing
When we think of a franchise business, we often think of fast-food giants like McDonald’s or Subway. But the franchising world expands far beyond these power players. On the most recent episode of the Marketing […]
Franchising World: Key Marketing Initiatives for Franchises
The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as franchisors […]
Location3 Officially Announced as Yelp Advertising Partner
We're pleased to announce today that Location3 has officially been announced as a Yelp Advertising Partner! This new strategic partnership with Yelp will further enhance our ability to reach and engage key target audiences online, [...]
How To Edit Your Google My Business Listing to Reflect COVID-19 Updates
As the COVID-19 pandemic continues to evolve on a daily basis, we've been monitoring the ongoing developments while remaining cognizant of the potential business impact for many of our partners and franchisees. There is little [...]
Digital Recap: Preparing Your Marketing Plan for Economic Downturn
Is Your Marketing Plan Ready for the COVID-19 Economy? Few events in history have forced the digital marketing industry to pivot like the COVID-19 pandemic. While marketers are known for being on their toes, the […]
Podcast: The Unique Challenges of Franchise Marketing
When we think of a franchise business, we often think of fast-food giants like McDonald’s or Subway. But the franchising world expands far beyond these power players. On the most recent episode of the Marketing […]
Monthly Industry Roundup: February 2020
Q&A With IFA Chief Catherine Monson The International Franchising Association Annual Convention is the biggest event in franchising, and IFA 2020 in Orlando was marked by the introduction of Catherine Monson as the new IFA […]
Location3 VP of Growth Tom Lynch Becomes Certified Franchise Executive
Last week I had the honor of participating in the Certified Franchise Executive graduation ceremony at the IFA Convention in Orlando. Becoming a CFE was a rigorous process that gave me a deeper understanding of […]
