Marketing Strategy
The Personalization Imperative: How AI Is Rewriting Paid Media for Multi-Location Brands
There’s a version of AI personalization that’s been talked about for years: the right message…
Amazon’s Exit from Google Shopping Ads: What It Means for Retail Advertisers
Amazon recently announced a significant move in pulling out of Google Shopping ad auctions, a…
From Metrics to Meaning: Building a Smarter Marketing Measurement Plan
Marketing measurement is exploding – both in the constraints with additional privacy concerns and protections…
Potential Impacts of an Election Year on Advertising
Election years are a unique period for marketers and advertisers. The political climate, increased media…