Everything is Local
LOCALACT is the proprietary platform powered by Location3 that gives franchise owners access to proven local marketing services, supported by powerful technology and expert oversight. Each service is designed to help your business get found, chosen, and trusted by customers in your local market, while making performance easy to understand and act on. Franchise owners and operators enroll in the services that make sense for their goals, budget, and market opportunity, with LOCALACT providing the tools, execution, reporting and local advisement to support growth.
Franchise marketing in the digital age requires a cohesive approach across brand and local marketing.
Location3 offers custom local marketing programs to meet the needs of your franchisees.
Our local marketing platform, LOCALACT, provides transparent reporting and account support for your local business owners.
How LOCALACT Works
Franchise owners and operators enroll in the services that make sense for their goals, budget, and market opportunity, with LOCALACT providing the tools, execution, reporting and local advisement to support growth. Our team of Local Advisors ensures each location is set up for success from the star, and provides franchise owners with the ongoing support and marketing insights they need to continue to grow.
LOCALACT gives us visibility into how our franchise store owners are spending an important portion of their local ad dollars. We’re also able to monitor effectiveness and leverage Location3’s digital advertising experts to optimize local spend across paid search and paid social channels.
Bo Lowery, Vice President of Marketing, Wild Birds Unlimited
LOCALACT - Local Marketing Services
Local Ads help your business connect with customers actively looking for products or services like yours. These channels work together to drive awareness, website visits, phone calls, and in‑store traffic. Budgets and creative are customized for each location to maximize efficiency and results. Campaigns are tailored to your location and market conditions and can include:
• Google Search Ads
• Google Local Services Ads
• Facebook and Instagram Ads
• Display and YouTube Ads
LOCALACT’s Local Content and SEO program helps strengthen your organic presence so customers can find you without relying only on paid ads. This program works alongside Local Ads to create a more complete and sustainable local marketing strategy. This includes:
• Local SEO optimization to improve search visibility
• Content designed to support how customers search locally
• Ongoing improvements that build authority and relevance over time
Customer Reviews program helps you build and maintain the reputation that drives real purchasing decisions at the local level. Reviews are one of the most influential factors in how customers choose between you and a competitor, and how search engines and AI systems determine which locations to surface and recommend. Monitor and respond to reviews on Google and recommendations on Facebook with LOCALACT to stay engaged with your local customers.
Know exactly how your local marketing is performing. The LOCALACT dashboard is designed to be easy to understand, so owners can see what is working without digging through complex platform data. LOCALACT’s reporting dashboard gives owners clear, location‑level visibility into:
• Ad campaign performance across channels
• Website activity and engagement
• Calls, visits, and lead activity tied to marketing efforts
LOCALACT is the local, digital marketing platform developed just for franchises. Our software allows franchisees to enroll in local marketing campaigns across digital channels. We deliver sophisticated reporting features with transparent cost information. Franchisees also receive the personalized support from our Local Marketing Advisors. Learn more about LOCALACT capabilities.