All posts by Boyd Hathaway

How to Do Local PPC on a Budget: Part 3

  NOTE: This is Part 3 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. This week, Boyd will focus on relevant metrics for your PPC […]

Local PPC on a Budget: Part 2

  NOTE: This is Part 2 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget.   Ad Groups in Nonbrand Campaigns Ad groups should be created […]

How to Do Local PPC on a Budget: Part 1

  NOTE: This is Part 1 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. Let’s start with the basics. Setting Up a Basic Google Search […]