Industry Predictions 2022

We’re welcoming the new year with an annual Location3 tradition: industry predictions!

Hear from our leaders on what to look out for in the digital marketing and franchise spaces in the year to come, including:

  • Customer Data Platforms (CDPs)
  • First party data
  • Automation and smart campaigns
  • The growth of franchising

Many thanks to our team of franchise marketing experts for their contributions:

  • Alex Porter, CEO
  • Shalini Reddy, Director of Marketing Operations
  • Josh Allen, VP of Marketing
  • Andrew Beckman, Chairman
  • Vera Shafiq, VP of Digital Strategy


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