Not too late to register! The Franchise Activation Conference is this week Achieve growth in 2021 with the help of the International Franchise Association, Google, and LOCALACT. The Franchise Activation Conference will feature two […]

  The digital consumer demands both privacy and personalization, and Facebook’s Conversions API (CAPI) is the new tool that seeks to help advertisers strike the balance.  With an end to browser cookies in sight, among other significant changes in advertising data-usage – from iOS […]

  Our video series about different franchisor experiences during the pandemic started under the title New Normal. Now, to better reflect the varied experiences of our industry partners, we’re renaming the series Moving Forward 2021. Join me […]

  IFA Releases Marketing Operations & Development Toolkit  In advance of the Marketing, Operations & Development (MOD) Conference this month, the IFA released a helpful toolkit with strategies and insights to effectively manage and market your business. Location3’s Senior Director of […]