Location3 Hosts IFA’s Wednesday Wise Webinar

  The Right Media Mix for Your Franchise Last week, Location3 had the privilege to host the International Franchise Association’s (IFA) Wednesday Wise Webinar. Our CEO and top franchise strategists were joined by our partner […]

Industry Roundup: April 2021

  WordPress Proposal to Block FLoC  A proposal was put forward last week by a WordPress contributor to block Google’s Federated Learning of Cohorts (FLoC), its replacement for third-party cookies. WordPress CEO Matt Mullenweg emphasized that this was a proposal – only a proposal – and […]

Your Franchise Needs an Agency Partner for Listings Management

  What is Listings Management?  Local Listings Management is the process of updating and maintaining location data (Name, Address, Phone, Hours, Lat/Long, etc.) for businesses across sites like Google My Business (GMB), Facebook, Yelp, Apple Maps, Bing, etc. Depending on your vantage point, that list […]

Digital Recap: Connected TV Continues to Grow

  Marketing Trendline – CTV  Marketers seeking to understand the Connected TV (CTV) opportunity will find a boon of resources in the CTV Trendline presented by MarketingDive and Inmar Intelligence. They’ve compiled a comprehensive set of articles demonstrating the growth […]

Industry Roundup: March 2021

  The Zero Click Debate Search Peacemaker Barry Schwartz has it right – with regard to the zero click debate, this is moment where marketers have to hold two opposing ideas in mind and find they are both […]

The Keys To Effective Marketing

  Location3’s VP of Marketing, Josh Allen, provided insights into our strategy for effective marketing for Built In Colorado. It’s important to have good data that you can rely on to evaluate past performance and […]