Industry Roundup – April 2024

Here are the latest updates for the month of April:


Get ready to elevate your local marketing – the LOCALACT Mobile app is officially launching in May 2024 for all local users on iOS and Android! This game-changing experience brings the power of LOCALACT right to your fingertips. Stay tuned for our official launch date.

Performance Max Campaigns

At Location3, we specialize in implementing full-funnel strategies tailored for franchise corporations and franchisees, leveraging our expertise in managing multi-location businesses. Our goal is to equip your franchise network with data-driven solutions that drive growth, increase brand visibility, and maximize ROI, including insights into effectively integrating Performance Max (PMax) campaigns. Read more here.

Navigating the New Normal in Digital Marketing

Are you ready for the cookieless era? Google plans to take away cookies in 2024. Learn more about how Location3 is planning for this shift in digital marketing from our VP of Digital Strategy, Vera Shafiq. Read it here.

Mega Trends in Marketing

Forbes outlines key trends impacting marketing today, revealing a shift towards customer-centric strategies amidst growing pressure for results. Marketers must adapt to new consumer behaviors favoring short-form video, zero tolerance for friction, and personalized brand experiences, emphasizing the need for first-party data, advanced analytics, and cautious AI integration to navigate these evolving landscapes effectively. Read it here.

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