Advertising Success During COVID-19

  Advertising Success During COVID-19 Lockdowns and stay-at-home orders across the globe required advertisers to quickly adjust their marketing strategies. Rather than tweaking copy and messaging to include “COVID-19,” many companies have taken the time […]

Digital Recap: Google Shopping Goes Organic & More

  Google Shopping’s Free & Paid Product Listings Explained Google made major changes to its Shopping search in April by including both organic and paid listings in its results. In her article for Search Engine […]

SEO During and After COVID-19

  Any business strategy in the coming months and years requires a strong focus on search engine optimization in order to keep the best information in front of your consumers. COVID-19 has made the need […]

Digital Recap: Advertising News to Help You Move Forward

  Don’t Dismiss the Potential of Connected TV Increased video streaming across Connected TV (CTV) and other Over The Top (OTT) devices is a trend that brands can’t afford to miss. CTV offers expanded reach, […]

Digital Recap: Google’s Core Update, Yelp Upgrades and More

  Consumer Behavior Changes in the COVID-19 Landscape  Let’s start with a no-brainer: COVID-19 is changing consumer behavior. Work lives and personal lives are evolving in light of the pandemic, and so are purchasing priorities. According to […]

Digital Recap: Preparing Your Marketing Plan for Economic Downturn

  Is Your Marketing Plan Ready for the COVID-19 Economy? Few events in history have forced the digital marketing industry to pivot like the COVID-19 pandemic. While marketers are known for being on their toes, […]

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