Industry Roundup – March 2024

Here are the latest updates for the month of March:


Get ready to elevate your local marketing – the LOCALACT Mobile app is officially launching in April 2024 for all local users on iOS and Android! This game-changing experience brings the power of LOCALACT right to your fingertips. Stay tuned for our official launch date.

TikTok Ban?

TikTok faces potential U.S. ban due to national security concerns, with Congress pushing for spinoff from Chinese owner ByteDance. House votes in favor, Senate approval uncertain but Biden willing to sign. TikTok plans legal challenges. Additionally, TikTok reportedly developing “TikTok Photos,” an Instagram competitor, but its large U.S. user base makes acquisition challenging amid antitrust concerns. Read it here.

Navigating the New Normal in Digital Marketing

Are you ready for the cookieless era? Google plans to take away cookies in 2024. Learn more about how Location3 is planning for this shift in digital marketing from our VP of Digital Strategy, Vera Shafiq. Read it here.

IFA – Joint Employer

The International Franchise Association (IFA) advocates for a clear and fair “joint employer” standard based on direct control, allowing franchisees independence and promoting economic growth. Read it here.

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