Paid Media
The Shiny Object Problem in Media Buying: How We Decide Which Channels Are Worth Testing
At the end of August, OpenAI announced that ChatGPT Ads had crossed a $1 billion…
Stop the Scroll: Social Ad Creative Trends for Multi-Location Brands
If your paid social performance feels like it’s shifted without a clear explanation, you’re not…
The Personalization Imperative: How AI Is Rewriting Paid Media for Multi-Location Brands
There’s a version of AI personalization that’s been talked about for years: the right message…
Industry Roundup – November 2024
From hot topics, to news worthy updates, here are the latest headlines in digital marketing…
Industry Roundup – October 2024
From hot topics, to news worthy updates, here are the latest headlines in digital marketing…
Potential Impacts of an Election Year on Advertising
Election years are a unique period for marketers and advertisers. The political climate, increased media…