Paid Media

Stop the Scroll: Social Ad Creative Trends for Multi-Location Brands

If your paid social performance feels like it’s shifted without a clear explanation, you’re not…

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The Personalization Imperative: How AI Is Rewriting Paid Media for Multi-Location Brands

There’s a version of AI personalization that’s been talked about for years: the right message…

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Industry Roundup – November 2024

From hot topics, to news worthy updates, here are the latest headlines in digital marketing…

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Industry Roundup – October 2024

From hot topics, to news worthy updates, here are the latest headlines in digital marketing…

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Potential Impacts of an Election Year on Advertising 

Election years are a unique period for marketers and advertisers. The political climate, increased media…

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Industry Roundup – July 2024

Here are the latest updates in digital marketing and franchise for the month of July:…

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