White Paper: Getting On Board with Google Analytics 4

Why Google Analytics 4? Why now?

Google recently announced that Universal Analytics (Google Analytics’ current iteration) will be phased out on July 1, 2023. Its replacement – Google Analytics 4 (GA4) – is already available for adoption. Read Vera Shafiq’s latest white paper to discover more about GA4 capabilities and what you can do to prepare for the transition.

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