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Part 3: How ChatGPT and Google’s Bard Are Impacting the Search Engine Landscape

In Part One and Part Two of our artificial intelligence (AI) blog series, we discussed…

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Part 2: Generative Artificial Intelligence and How It Changes Content Strategies and Ad Creative 

In Part 1 of our blog series on the topic of Artificial Intelligence, we discussed…

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Part 1: The Role of AI-Powered Tools in Digital Advertising

With ChatGPT amassing in popularity over the last few months, marketers are once again turning…

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​​Top 8 Marketing Measurement Mistakes​

MEASURING MARKETING IS EASIER SAID THAN DONE  Measuring your marketing sounds easy enough, and everyone…

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Marketing Attribution: Data-Driven Model Methodology

  In the final installment of our three-part blog series on marketing attribution, our goal…

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Marketing Attribution: Building a Framework

In the first part of our blog series focused on marketing attribution, we highlighted some…

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