Web Analytics
Part 3: How ChatGPT and Google’s Bard Are Impacting the Search Engine Landscape
In Part One and Part Two of our artificial intelligence (AI) blog series, we discussed…
Part 2: Generative Artificial Intelligence and How It Changes Content Strategies and Ad Creative
In Part 1 of our blog series on the topic of Artificial Intelligence, we discussed…
Part 1: The Role of AI-Powered Tools in Digital Advertising
With ChatGPT amassing in popularity over the last few months, marketers are once again turning…
Top 8 Marketing Measurement Mistakes
MEASURING MARKETING IS EASIER SAID THAN DONE Measuring your marketing sounds easy enough, and everyone…
Marketing Attribution: Data-Driven Model Methodology
In the final installment of our three-part blog series on marketing attribution, our goal…
Marketing Attribution: Building a Framework
In the first part of our blog series focused on marketing attribution, we highlighted some…