Web Analytics
Part 1: The Role of AI-Powered Tools in Digital Advertising
With ChatGPT amassing in popularity over the last few months, marketers are once again turning…
Top 8 Marketing Measurement Mistakes
MEASURING MARKETING IS EASIER SAID THAN DONE Measuring your marketing sounds easy enough, and everyone…
Marketing Attribution: Data-Driven Model Methodology
In the final installment of our three-part blog series on marketing attribution, our goal…
Marketing Attribution: Building a Framework
In the first part of our blog series focused on marketing attribution, we highlighted some…
Marketing Attribution Models
While marketing attribution has evolved significantly over the past five years, many brands and marketers…
Webinar: Preparing for a Privacy-Focused World
The Most Important Topic in Franchise Marketing Location3’s Vera Shafiq recently hosted an International Franchise…