MarTech Conference Recap

  In case you missed it, MarTech made its virtual conference free for everyone this year – and all sessions are available on demand with your free registration! Location3 took full advantage. Here’s a recap of a few of the sessions we attended.   Keynote– Getting Traction […]

Digital Recap: The Great Cookie Crumble

  Third-party cookies are going away, and that’s big news for the digital advertising industry. Why? Cookies have been instrumental in allowing advertisers to better understand users and (surprise!) deliver the most relevant ad to an audience most likely […]

Digital Shoptalk Podcast: Examining Data Transparency & Attribution

  After skipping our August episode in lieu of launching Location3’s new local digital marketing platform, LOCALACT, we’re back on Digital Shoptalk examining the recent news regarding Apple’s inclusion of “intelligent tracking prevention” in its […]

Making Data Work Harder: Google Analytics Integration

  Let’s start with something obvious: In terms of data-driven decision making, the biggest issues facing marketers (and brands, in general) are not related to the accessible volume of data-points, but rather the assorted selection […]

Google Analytics Summit 2015: No Spoilers Ahead

  I spent the last couple of days floating through a Googly haze at the 2015 Google Analytics Summit in San Francisco, eating the vegan gluten-free box lunch, catering and listening to the wait staff […]

RIP Search Queries Report, Long Live Search Analytics

  Like many of you, I had grown frustrated with Google Search Queries Report. This clunky, inaccurate excuse for keyword insights had become a useless shell of an offering. Since it’s only providing small samples […]