Web Analytics

Part 1: The Role of AI-Powered Tools in Digital Advertising

With ChatGPT amassing in popularity over the last few months, marketers are once again turning…

Read More

​​Top 8 Marketing Measurement Mistakes​

MEASURING MARKETING IS EASIER SAID THAN DONE  Measuring your marketing sounds easy enough, and everyone…

Read More

Marketing Attribution: Data-Driven Model Methodology

  In the final installment of our three-part blog series on marketing attribution, our goal…

Read More

Marketing Attribution: Building a Framework

In the first part of our blog series focused on marketing attribution, we highlighted some…

Read More

Marketing Attribution Models

While marketing attribution has evolved significantly over the past five years, many brands and marketers…

Read More

Webinar: Preparing for a Privacy-Focused World

The Most Important Topic in Franchise Marketing Location3’s Vera Shafiq recently hosted an International Franchise…

Read More