Local Search

How to Do Local PPC on a Budget: Part 1

NOTE: This is Part 1 of a four-part series on how franchisees can effectively use a…

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Digital Shoptalk Podcast – Conversion Rate Optimization & Local SEO

In this week’s episode, we discuss the topic of marketing budget windfalls and why we…

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Andrew Beckman on SEL: Domain Structure as Local Search Strategy

Location3 Chairman Andrew Beckman is back at it on Search Engine Land, this time sharing how domain structure…

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Penguin 4.0 Rolling Out Now

After almost two years, Google today announced on their webmaster blog that they are rolling…

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Google Promoted Pins Officially Moves From Alpha to Beta

Google is finally launching a pilot for Promoted Pins within the maps application. This has…

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How Big-Picture Strategy Trumps Plug-and-Play Technology

Someone recently asked me what was wrong with managing their local listings via a SAAS…

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