Franchise brands are continuing to make more sophisticated and substantial marketing investments than ever before, and the competition for their select partnerships has become increasingly intense. As a CMO operating in this high-stakes environment, […]

  The Local Search Association recently hosted a bootcamp event, bringing together marketing voices from local businesses with those from the marketing agencies and platforms who serve them. As partners of the LSA, we had […]

  Marketing has a well-documented issue with a lack of transparency. The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the […]