Google’s Search Terms Report Update  The update to Google’s Search Terms report is ruffling feathers across the industry – there is a pronounced decrease in visibility into queries driving clicks and cost. Location3 is weighing in and staying […]

  Wild Birds Unlimited – Local Marketing Success  Our primary focus at Location3 is developing digital ad campaigns that deliver quality returns for our partner brands. We’re thrilled to share customer feedback from our friends at Wild Birds Unlimited, […]

  Last week, Google alerted advertisers that the search terms report is being updated to include only the terms that were searched by a significant number of users.  In other words, the report will stop showing queries that prompted ads when […]

  Apple Delays Tracking Opt-Out  In June, Apple announced its iOS 14 update would include a privacy feature that would allow users to opt out of in-app ad tracking. They are now delaying the enforcement […]