What is Listings Management?  Local Listings Management is the process of updating and maintaining location data (Name, Address, Phone, Hours, Lat/Long, etc.) for businesses across sites like Google My Business (GMB), Facebook, Yelp, Apple Maps, Bing, etc. Depending on your vantage point, that list […]

  The Zero Click Debate Search Peacemaker Barry Schwartz has it right – with regard to the zero click debate, this is moment where marketers have to hold two opposing ideas in mind and find they are both […]

  This past February, we published the inaugural LOCALACT Annual Marketing Survey results and report. The goal of the survey was to gain key marketing insights from franchisees and local business owners across a range […]

  Franchise Activation Conference 2020 – Session Recordings Now Available!  All sessions of the first Franchise Activation Conference are now available on YouTube! This virtual event, sponsored by LOCALACT, our franchise marketing platform, was produced with help […]

  It was recently announced that page experience signals will roll out as ranking factors in Google’s algorithm in May 2021. Site performance will become a ranking factor in measurable and improvable ways. To find […]