Digital Shoptalk Podcast – United States Olympic Committee
In Episode 38, we took Digital Shoptalk on the road to visit the United States Olympic Committee in Colorado Springs, CO. Co-host Alex Porter had the honor of speaking at the annual Team U.S.A. National Governing Body Meeting, in which he offered a presentation that focused on how each Team U.S.A. NGB could better leverage content distribution and social media to reach, and engage with, more Team U.S.A. fans. Alex also hosted a panel with key leaders from Team U.S.A. sports as they provided even more insight into how social media has helped them drive increases in awareness and assisted in driving more fan memberships along the way.
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