Total Retail: A Local Marketing Fix for Retail Closures
Location3 Chairman Andrew Beckman has been at the center of the local search marketing conversation since founding Location3 in 1999. Since then, Beckman has been published in several of the leading outlets in the industry, including Search Engine Journal and Search Engine Land.
Beckman recently contributed even more to the conversation via Total Retail – a leading source for retail marketing news and analysis. In Beckman’s article, “Haunted by Retail Closures? Here’s Your Local Marketing Fix”, he details how a focus on local search marketing could have saved Payless ShoeSource from closing 400 stores. Here’s an excerpt from Beckman’s analysis:
“While search and other local marketing tactics may be “unsexy” for big brands, the poor performance of major retailers in search is shocking because it’s ultimately the single greatest bang for your marketing buck.”
For more of Beckman’s thoughts on local search, check out the inaugural episode of his video blog series, “The Chairman’s Corner”.
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