Andrew Beckman

Owning Your Brand Footprint in 2022

Owning and optimizing your brand’s digital assets is a critical first step to improving your…

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3 Digital Marketing Mistakes Franchise CMOs Continue to Make

Franchise brands are continuing to make more sophisticated and substantial marketing investments than ever before,…

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Why Are QSRs Ignoring Paid Search?

Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail…

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Total Retail: A Local Marketing Fix for Retail Closures

Location3 Chairman Andrew Beckman has been at the center of the local search marketing conversation…

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Google Updates Shake Up How Brands Manage Local Listings

As consumer demand for better online user experiences increases, retail brands need to refocus their…

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Verizon Buys Yahoo: What It Means for Mobile

This week has started off with some big news: after months of negotiation and planning,…

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