All posts by Andrew Beckman

Why Are QSRs Ignoring Paid Search?

  Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail stores by running ads across billboards, TV, and other mass media channels. Even with big shifts from these brands […]

Total Retail: A Local Marketing Fix for Retail Closures

  Location3 Chairman Andrew Beckman has been at the center of the local search marketing conversation since founding Location3 in 1999. Since then, Beckman has been published in several of the leading outlets in the […]

Google Updates Shake Up How Brands Manage Local Listings

  As consumer demand for better online user experiences increases, retail brands need to refocus their current search optimization strategies on Google. Achieving higher organic rankings, specifically on Google, has the digital marketing industry focused […]

Verizon Buys Yahoo: What It Means for Mobile

  This week has started off with some big news: after months of negotiation and planning, Verizon has made their purchase of Yahoo official. The cost? Just a shade under $5 billion in cash, though […]

L3’s Andrew Beckman Transitions from CEO to Chairman

  When I started Location3 Media 15 years ago I had no idea where this ride would take me. I was living on my friend’s couch hustling day and night to bring my idea of an […]

Location3’s 15th Anniversary Extravaganza

  Last Thursday night was a wonderful evening to celebrate the 15 years of Location3’s existence with current and former employees as well as partners and clients.  It was rewarding to reflect on having staff […]

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