The franchisor-franchisee relationship can be complicated when it comes to marketing. Franchisors often focus their budgets on driving brand awareness, while franchisees tend to focus on driving store visits. Both approaches are fair as […]

  Digital marketing is always evolving, and for franchisees, keeping up with the latest tactics and best practices can be time-consuming and frustrating. Franchisors and their marketing partners must support franchisees in these efforts, so […]

  We’re thrilled to announce that Location3 has been officially certified as a Preferred Facebook Marketing Partner, in conjunction with the new Facebook Marketing Partners for Agencies program that launched June 25th. With the Preferred […]

  The franchising industry is one of the fastest-growing sectors of the U.S. economy with more than $757 billion in economic output recorded in 2018. As franchising continues to surge, the competition is increasing on […]