IFA 2023 Supplier Source Book Toolkit


Supercharging Demand Generation for Your Franchise System

By: Joshua Allen, V.P. of Marketing & Certified Franchise Executive

In the digitally driven business landscape of today, franchisors confront an ever-evolving challenge: how to consistently grow their brand and revenue. Central to this challenge is the integration of technology, most notably artificial intelligence (AI) and enhanced data analytics.

Read Josh Allen’s featured article in the 2023 Supplier Source Book Toolkit (published by the International Franchise Association) for key opportunities franchisors should be taking advantage of right now to improve demand generation.

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