Location3 & Wild Birds Unlimited Win Big at Franchise Innovation Awards
The annual Franchise Innovation Awards ceremony was held once again this week as part of the new and improved Franchise Customer Experience Conference in Atlanta, and the Location3 team helped partner Wild Birds Unlimited earn top honors at the 2022 awards dinner.
Behind a strong entry highlighting the work of both teams in executing a unique, hyper-local marketing strategy that combined Connected TV and programmatic display to drive retail store awareness and customer growth, the partners were awarded first place recognition for Best Digital Campaign and Best Limited Budget Campaign. With an additional win in the Operations category, Wild Birds Unlimited was propelled to the top prize of Best Overall in 2022, an incredible achievement among a crowd of quality entries from world class brands and franchise systems.
“In the past, we simply haven’t had the resources to make an impact with system-wide advertising via broadcast TV and other traditional channels. But with Connected TV and programmatic/native display ads, we can now extend our reach in ways that are highly effective and affordable, even with a limited budget,” said Wild Birds Unlimited V.P. of Marketing, Bo Lowery. “These sophisticated advertising methods resulting from our strong partnership with Location3 make this type of success possible.”
“Presenting the results from this amazing marketing campaign for our brand was such an honor,” added Paul Pickett, Chief Development Officer at Wild Birds Unlimited. “The incredible work that our marketing team, led by Bo Lowery, and our partners at Location3 put into this project made such a huge difference for our franchise store owners, their retail customers and the birds in their individual communities. Spreading the Joy of Bird Feeding and getting recognized by your peers…who could ask for anything more?”
According to Franchise Update Media, the annual host of the event, the Franchise Innovation Awards recognize those organizations that are creating and implementing the most original and successful business innovation strategies and tactics in the U.S. to build market share and engage customers.
“Our mission at Location3 is to drive growth for our partners through excellence in local marketing,” said Joshua Allen, V.P. of Marketing at Location3. “We’re proud of the thoughtful, dedicated work our teams do every day on behalf of our franchise partners. When organizations like Franchise Update Media take notice, we feel an extra sense of accomplishment.”
Both Wild Birds Unlimited and Location3 have been recognized as past award winners at the annual Franchise Innovation Awards event and continue to work together on developing new strategies for increasing retail store awareness, customer loyalty and revenue growth.
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