Andrew Beckman on SEL: Domain Structure as Local Search Strategy

Location3 Chairman Andrew Beckman is back at it on Search Engine Land, this time sharing how domain structure can help multi-location brands fine-tune their approach to local SEO strategy:

“Developing location pages that are an extension of the primary brand domain allows brands to capture valuable real estate on search engine results pages (SERPs) and rank more prominently on hyper-local search terms above online directories like Yelp, Insider Pages and more.”

For further analysis, check out the full column on Search Engine Land.