Any business strategy in the coming months and years requires a strong focus on search engine optimization in order to keep the best information in front of your consumers. COVID-19 has made the need […]

  Building out content on your website can be a timely and cumbersome task, especially if you’re already blogging about updates and happenings within your specific industry. Where do you even start when it comes […]

  After we discussed how voice search is evolving during a previous Digital Shoptalk episode, we decided to test the two most popular voice search devices ourselves: Google Home and Amazon Echo.  We focused on […]

  During this week’s episode, we discuss why Facebook’s dip in the stock market is not all that alarming. We also discuss Google Home and how search marketers are seeking better ways to gain traffic, […]

  In this week’s episode, we discuss the topic of marketing budget windfalls and why we think you should take your extra budget and apply it toward conversion rate testing and optimization.  We also cover […]

  Location3 Chairman Andrew Beckman is back at it on Search Engine Land, this time sharing how domain structure can help multi-location brands fine-tune their approach to local SEO strategy: “Developing location pages that are an extension of the […]