Leveling Up With Local Service Ads

Google Local Service Ads (LSA’s) are a powerful tool designed to help local businesses connect with potential customers in their area. Unlike traditional Google Ads, LSA’s appear at the very top of search results when users look for specific services nearby, making them highly visible and accessible. These ads are particularly beneficial for service-based businesses like plumbers, electricians, and cleaners, as they only pay for quality leads rather than just clicks. LSA’s can also feature a Google Guarantee badge, which builds trust and credibility with customers by ensuring that the businesses are verified and meet Google’s quality standards. This makes LSA’s an effective way to attract more local clients and grow your business. Level up your marketing with Local Service Ads.

LSA Benefits Summary

Activating LSA’s with LOCALACT can help you:

1. Targeted Reach: Connect with local customers actively searching for your services.
2. Pay for Quality Leads: Only pay for genuine leads, not clicks, focusing on a higher return on investment. 
3. Trust and Credibility: Appear with badges like Google Guarantee, Google Screened and License Verified, building confidence with potential clients.
4. Easy Management: Setup and management via LOCALACT is simplified, supported by our Marketing Advisors allowing you to focus on running your business.

Available LSA Verticals

Local Service Ads are the ideal advertising tool for small-to-medium service area businesses. The eligible verticals who can utilize LSA’s continues to expand, and as of Q2 2024 the following categories are available to participate:

LOCALACT + LSAs

Since LSAs help your brand with visibility and provide trust with potential customers,  LSA’s should be an important in your media mix strategy. For Service Area Based (SAB) franchise systems, LOCALACT provides important logistical support, performance evaluation, campaign management and lead routing from one source. 

Historically, local business owners have been required to self-manage leads in a standalone Google LSA Dashboard, but things are advancing so that LSA’s are much more integrated with the rest of the Google landscape. There are many changes that have already occurred and others that are forthcoming with LSA ads. LOCALACT is on the frontlines with Google navigating these changes that impact both account management and campaign approval, and API reporting and publishing capabilities, so that we can pass that value on, directly to local customers.  

Ad campaign performance is measured uniquely against each local media mix tactic in LOCALACT, and budget adjustments are applied based on performance ad tactics, so the LOCALACT managed LSA ads can be compared versus all other ad tactics in the local media mix. 

Today, Google LSA management is not just about getting the ads up and running. Here’s a snapshot view of what Location3’s LOCALACT platform provides for our franchise systems and local business owners:

• Ad schedule management 
• Location Targeting strategy and deployment 
• Performance assessment and variable model testing (cost per lead vs max leads)
• Based on systemwide and local market level performance data ongoing
• Valid license(s) and background checks updates and renewals 
• Direct LOCALACT Google LSA Team Partner Support 
• Direct LOCALACT support for local owners  
• Coming Soon! Rate This Lead functionality forthcoming in LOCALACT  
• Lead notification messaging to local owner’s eliminating the need for logging into a separate dashboard 
• Brand terms management, with performance assessment systemwide and at the local market level: 
• Will only display a single ad unit when it appears, no competitors 
• Competitors cannot bid on your brand terms  
• Leads are screened via IVR call system and any Existing Customers are not charged for 

And for the franchisor looking to boost revenue and launch LSAs across all of your franchise locations, LOCALACT works with Google to attain verification equivalency for every location in your system. Having this bulk verification option eliminates frustrations for Zee’s and speeds up the activation process.

In Conclusion

The days of having each local business owner mired in the day to day weeds are gone. No more marking jobs as closed, requesting review from close jobs, reviewing leads, disputing leads, following up on dispute refunds and trying to assess impact and budgets. Now local franchise owners can let LOCALACT manage your Google Local Service Ads in consideration and with all of your other local advertising tactics. If your ready to Level Up Your Marketing With Local Service Ads, reach out to your Local Marketing Advisor to enroll or Contact LOCALACT today to learn more on the right media mix for your business.