Alex Porter

How to Dominate Branded Search Strategy in 2020

In the first two parts (read Part 1 and Part 2) of our 3-part series…

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Why Should I Buy My Brand Keywords?

In Part 1 of our 3-part series on brand search strategy, we examined the legal…

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Competitor Keyword Bidding On Trial

How much is your brand worth? When it comes to Google Ads, it’s not necessarily…

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How to Optimize for Seasonality in Paid Search Campaigns

Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing…

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Alex Porter: CFE, Certified Franchise Executive

What Is A CFE? You might be asking, “What is a CFE?” The Institute of…

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WWD: Boosting In-Store Traffic With Local Search

Online shopping is undoubtedly a gigantic business, but did you know only 51 percent of…

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