All posts by Alex Porter

Franchise Spotlight: Tutu School

  Location3 is the marketing agency for franchises. Our CEO, Alex Porter, sat down with one of our newest franchise partners, Genevieve Weeks, to learn more about the success of her franchise, Tutu School. Genevieve tells her story […]

Google I/O Recap

  One of my favorite times of year wrapped up last month – that’s right, Google I/O! As a precursor to this article, I have to admit that I am a Google advocate, so this […]

Local Marketing Survey: Executive Analysis

  This past February, we published the inaugural LOCALACT Annual Marketing Survey results and report. The goal of the survey was to gain key marketing insights from franchisees and local business owners across a range […]

Never Stop Marketing: Your 2021 Local Media Mix

  Alex Porter, Location3 CEO, was featured in February’s edition of Franchising World. His “Guide for Creating Franchise Revenue Growth” provides a tactical breakdown of digital marketing strategy for franchise brands. Top priority? Maximizing revenue […]

Does Advertising Work?

   

How to Dominate Branded Search Strategy in 2020

  In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded […]