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All posts by Alex Porter

Does Advertising Work?

   

How to Dominate Branded Search Strategy in 2020

  In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded […]

Why Should I Buy My Brand Keywords?

  In Part 1 of our 3-part series on brand search strategy, we examined the legal ramifications of competitor keyword bidding and the cases that have shaped the discussion around the controversial practice. That brings […]

Competitor Keyword Bidding On Trial

  How much is your brand worth? When it comes to Google Ads, it’s not necessarily your question to answer. In fact, your main competitor could be setting the price. Here’s how. Google Ads allows […]

Alex Porter: CFE, Certified Franchise Executive

  What Is A CFE? You might be asking, “What is a CFE?” The Institute of Certified Franchise Executives (ICFE) gives us a clue. As stated on the International Franchising Association’s website, the mission of […]

WWD: Boosting In-Store Traffic With Local Search

  Online shopping is undoubtedly a gigantic business, but did you know only 51 percent of shoppers prefer to shop online? That means half of your customer base still values the in-store experience. So rather […]