WWD: Boosting In-Store Traffic With Local Search

Online shopping is undoubtedly a gigantic business, but did you know only 51 percent of shoppers prefer to shop online? That means half of your customer base still values the in-store experience. So rather than lamenting the rise of online shopping, meet your customers in the middle with a comprehensive local search marketing strategy that will get them in the door.

Such is the message from Location3 President Alex Porter in a recent Think Tank article on Women’s Wear Daily. Porter details the value of what he calls “the easiest marketing fix in the world”. While marketers can be blinded by the shiny new toy, it’s actually a managed strategy that requires only basic search marketing tactics that allows brick-and-mortar businesses to see the profit light at the end of the tunnel. Here’s an excerpt from the article:

“Most national bricks-and-mortar brands woefully under-invest in paid search and SEO, and it’s their biggest marketing failure. While admittedly unsexy when compared to other trendy channels or platforms, a few simple localized tactics can have an enormous impact on foot traffic and unlock the single greatest ROI in marketing.”

For more detailed analysis, the full article can be read here.

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