Industry Roundup – November 2022

The month of November means we are in full swing of the holiday season and planning for 2023. Here are some highlights from the holiday season so far and what to expect in 2023.


IFA Toolkit: Enhanced Google Products for Franchises

Read our entry in the 2022 IFA Supplier Source Toolkit to learn how Google has significantly enhanced some of their most popular products, and how franchisors and franchisees can take advantage to maximize their franchise marketing strategy.

Location3: Digital Recruitment Campaigns

Location3’s digital recruitment campaigns integrated Connected TV/OTT, search marketing and display advertising to deliver high-quality job applicants at an efficient cost, during a challenging hiring environment.

Check out the results of this campaign here.

Shopper Turnout Hit a Record High Black Friday Weekend

A record 196.7 million people set out to find the latest deal this Black Friday weekend, up from 179 million in 2021. Read the latest article from CNBC on what this means for the retail industry the rest of the year and inflation impacts here.





Holiday Gift Ideas Based on the Top Google Searches

Need some inspiration on what to get as gifts this holiday season? Check out this fun article by Google, they share their top 100 gift ideas based on Google Search trends. 

42% of advertisers say they will be spending more on digital advertising in 2023

According to a World Federation of Advertisers (WFA) survey, 42% of advertisers say they will be spending more on digital when planning their budgets for 2023. The WFA survey found that a majority of advertisers are cutting their budget out of traditional advertising and shifting it to digital advertising to adopt to consumer changes. With the percentage of households increasing for cord-cutting, advertisers will need to lean on more digital advertising to get in front of their consumers.Learn more here.

IFA Foundation – Donations for Giving Tuesday

On this Giving Tuesday, consider donating to the IFA Foundation. When you support the IFA Foundation, you are helping support the future of franchising. Your tax-deductible gift can be directed to a specific program of your choice. Donate here.

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