Webinar: The New Franchise Growth Engine

Franchise brands are operating in a more complex growth environment than ever before. Customer discovery is fragmenting as AI rapidly accelerates, traditional performance signals are weakening, and marketing decisions are increasingly made without a clear line of sight into what is actually driving revenue at the local level. This webinar explores how franchise revenue growth really works in 2026 and why many legacy marketing models are no longer keeping pace. We examine the structural challenges franchisors face across data, media, and modern discovery channels, and introduce a systems-based way of thinking about growth.

Watch on demand:

Key takeaways from this webinar include:

• Why franchise growth stalls when data is fragmented and decisions lack location-level clarity
• How sustainable franchise revenue depends on connecting national strategy to local execution
• Why brands that only capture demand miss the opportunity to create it
• How visibility is shifting beyond traditional search and why brands must adapt • What it takes to move from isolated performance metrics to a compounding growth system

Speakers:

Joshua Allen, VP of Marketing

Michele Crowley, Chief Growth & Strategy Officer