Marketing Strategy
Amazon’s Exit from Google Shopping Ads: What It Means for Retail Advertisers
Amazon recently announced a significant move in pulling out of Google Shopping ad auctions, a…
From Metrics to Meaning: Building a Smarter Marketing Measurement Plan
Marketing measurement is exploding – both in the constraints with additional privacy concerns and protections…
Potential Impacts of an Election Year on Advertising
Election years are a unique period for marketers and advertisers. The political climate, increased media…