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Amazon’s Exit from Google Shopping Ads: What It Means for Retail Advertisers
Amazon recently announced a significant move in pulling out of Google Shopping ad auctions, a…
From Metrics to Meaning: Building a Smarter Marketing Measurement Plan
Marketing measurement is exploding – both in the constraints with additional privacy concerns and protections…
Brandformance: Key Insights for Marketing Leaders (Part 1)
The convergence of brand building and performance marketing has never been more critical. At the…
Engaging the Growing Digital Senior Market
In 2030, all baby boomers will be older than 65. By then, a significant portion…
Unlocking Success with Performance Max Campaigns
A Strategic Guide for Leveraging Performance Max Campaigns for Franchise Marketing At Location3, we specialize…