Industry Roundup – August 2023

Here are the latest updates for the month of August:

Join us on Wednesday, September 6th at 2:00 PM for a webinar as we discuss how to market in 2024! Hosted by the IFA and presented by Location3. Register today.


How a Digital Agency Can Help Your Franchise Marketing Team Leap (and Sleep) Part 2:

Unlocking Franchise Success Through Expert Digital Marketing: Guest author Drue Townsend, CEO at An Outside View Consulting, shares valuable insights on how the right digital marketing agency can drive franchise business growth. With over 30 years of experience, she outlines key strategies including media planning, creative content development, communication, testing, and optimization in this three-part blog series. Read it here.


How a Digital Agency Can Help Your Franchise Marketing Team Leap (and Sleep) Part 3:

Maximizing Marketing Leadership: Learn how partnering with external agencies can expand your team’s capabilities and expertise in strategic areas like strategy development, competitive analysis, and more. Drue Townsend’s three-part series delves into tactical insights, data analysis, governance, and effective location launches for franchisors. Read it here.


The Power of Artificial Intelligence White Paper:

As ChatGPT gains immense popularity, AI-driven advancements are reshaping the marketing landscape. Discover how businesses leverage AI’s power to refine their strategies and navigate the evolving digital sphere in our latest white paper. Get Your Copy Here.


International Franchise Association:

Empower Franchising: Unite in DC this September! Join fellow franchise leaders in shaping our industry’s destiny. Embrace the potential of franchising as a force for entrepreneurship and wealth creation. Elevate our voice to policymakers at the IFA Advocacy Summit – your participation fuels a brighter future for all. Connect with our team on-site as we support the IFA in promoting, protecting, and enhancing franchising! Check it out.




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