Top 5 SEO Tools for Sites on a Budget

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While there are a plethora of platforms out there for SEO, many of them tend to fit the budget of enterprise and leave small agencies or businesses at a disadvantage. Luckily, we’ve found a few tools and plug-ins that don’t require big investments to see big returns. These are our top 5 low-budget SEO tools that offer the biggest gains.

1.      Moz Fresh Web Explorer (part of the Moz Pro package starting at $99 a month)

Moz Fresh Web Explorer is a great keyword research add-on that allows you to track mentions of brand or competitors. If you’re a small business and looking for ways to increase your share of voice or seeing what people are saying about your competitors, this tool works great. The $99 dollar price point isn’t bad either depending on your budget. In addition to this nifty little feature, Moz offers SMB solutions from keyword monitoring to backlink analysis.

2.      Social Analytics (for Chrome)

This plug-in is a great way to monitor one-off social signals on pages. It will give you metrics for Facebook, Google +, Twitter, LinkedIn, Pinterest, etc. One of the limitations of the tool is that if you choose to redirect a URL or move content, it will not carry over the previous metrics. If you don’t want to use a plug-in, SharedCount is another great social monitoring tool that’s data matches perfectly with Social Analytics.

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3.      SEOquake

This plug-in functions on Chrome, Firefox, Opera and Safari and offers easy page analysis for basic SEO functions including meta data (title tags, descriptions, etc). SEOquake also analyzes on page elements as well, including text-to-html ratio, and can detect some microdata formats and page encoding. The tool will also highlight follow and no follow links, with another functionality to measure keyword density. For the not-so-SEO savvy, this is a clean and easy tool to use for page analysis.

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4.      Ubersuggest

No, this won’t tell you where to find an Uber. Ubersuggest is a keyword recommendation platform that allows you to type in large volume keywords and will recommend variations based on known keyword variations. This tool is great when you find yourself stuck on ideas, or maybe need a couple keyword variations for content that you may have not thought to be relevant.

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5.      Copyscape

Think your competitors might be scraping your content? Are you worried what your producing may not be unique enough? Copyscape is easy to use and searches the web for possible duplicate content based on any given URL you provide. You can highlight matching content from the found page and the source page, which will make editing your content (or seeking action against another site) easy to detect.

These are just a few great tools out there for improving your SEO in a cost-effective way. For more tips or questions about more SEO tools, let us know what tools you like to use in the comments below.

 

Photo credit: Joshua Earle

 

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