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Financial Services Case Study: The Power of Franchise Local Search Advertising
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Increase Quality Appointment Submissions
We find Search Advertising for franchise brands works best when Local and National search initiatives are operating in tandem. Here, we share data from a 6,000+ location franchise brand running both National and Local Search campaigns. Local Search campaigns for franchisees are driving quality appointment bookings and store visits more efficiently than National Search campaigns.
Gain Efficiency
Local Nonbrand Search is 47.6% more efficient than National Nonbrand campaigns at generating store visits from appointment submissions.
Local Nonbrand Search is
%
more efficient than National Nonbrand Search.
Local Conquesting campaigns drove
%
Higher Conversion Rates
Higher Conversion Rates
Local Conquesting Campaigns drove 464% higher conversion rates than National competitor conquesting.
How We Help Financial Services Brands
![icon_strategy icon_strategy](https://location3.com/wp-content/uploads/2022/02/icon_strategy.png)
Strategy
![icon_data icon_data](https://location3.com/wp-content/uploads/2022/02/icon_data.png)
Data Science
![icon_programatic icon_programatic](https://location3.com/wp-content/uploads/2022/02/icon_programatic.png)
Programmatic
![icon_search icon_search](https://location3.com/wp-content/uploads/2022/02/icon_search.png)
Paid Search
![icon_seo icon_seo](https://location3.com/wp-content/uploads/2022/02/icon_seo.png)
SEO
![icon_content icon_content](https://location3.com/wp-content/uploads/2022/02/icon_content.png)
Content
![icon_listings icon_listings](https://location3.com/wp-content/uploads/2022/02/icon_listings.png)
Listings Management
![paid social paid social](https://location3.com/wp-content/uploads/2022/02/paid-social.png)