At Location3, we understand that no two business locations are alike – even when they are part of the same company and brand. That understanding is what drives our strategic approach to franchise digital marketing. Our in-house digital marketing experts and best-in-class technology combine to increase your company’s brand awareness and most importantly – drive customers into your stores.
If you’re a franchise owner or corporate marketing executive, it’s important to understand the unique opportunities that a customized digital marketing strategy offers to franchise models. Whether it’s Local Listings Management, Paid Search, Search Engine Optimization (SEO), or Franchise Development – our services and skills are exclusively tailored to the franchise experience for both the brand and franchisees.
At the end of the day, we focus on turning online traffic into offline customer actions, so franchisees can simply focus on what matters most – running their businesses.
With over a decade of experience in managing franchise digital marketing strategies for Fortune 500 brands, we’ve long been committed to supporting franchise systems and their respective franchisees through our membership and extensive involvement in a number of key industry organizations like the International Franchise Association. As a dedicated member of the IFA since 2008, we are actively involved in fostering a culture of education and leadership within the franchise community as a whole. We also have multiple Certified Franchise Executives on staff.
The Location3 Difference: People + Platform
Location3 and LOCALACT offer a unique Software-with-a-Service model that combines in-house digital marketing experts with software that efficiently integrates client data into a single, centralized platform. Our proprietary platform allows franchise systems to effectively scale and power digital marketing programs. With a custom online dashboard and real-time reporting, our clients can easily see the impact of their marketing campaigns on both national and local levels. This model allows our technology to bring data to the surface for ultimate business success.
Digital Marketing Services for Franchise Brands
Local Listings Management
86% of people look up business locations on Google Maps.
Local digital marketing for your brick-and-mortar business locations starts with optimized local business listings. Our approach to data optimization, direct distribution, and ongoing management increases ranking as well as customer foot traffic to your business locations.
65% of customers click on paid search ads.
We develop customized campaigns to fit the marketing needs of every franchise system at both the national and franchisee levels. Through extensive keyword research, strategic ad copy, and hyper-local targeting of relevant audiences, our experts continually optimize paid search and other paid media to increase performance for budgets of all sizes.
Search Engine Optimization
72% of consumers who conduct local searches visit a store within 5 miles.
In addition to paid initiatives, we optimize your franchise sales site for organic rankings. These optimizations include on-site and technical enhancements as well as identifying opportunities for additional content and link-building in order to maximize visibility.
The franchise industry is expected to grow substantially in coming years.
A successful development strategy requires a digital presence at every step of the decision funnel. Our integrated digital strategies ensure your franchise system is listed prominently on the right sites at the right time in order to attract the right prospects.